As a former wrestler, I came to this project with the consumer insight that wrestlers never skip a beat during the winter season. Ordinarily a time when the rest of us nestle back to enjoy the cozy comforts of the holidays, wrestlers carry out their own set of traditions: nonstop training. It was out of this spirit that NO BREAK FOR HOLIDAY BREAK was born. To support the release of 2012 Olympic Wrestling Champion Jordan Burroughs’ new shoe, the ASICS JB Holiday Elite, we teamed up with photographer Eric Ogden to highlight the shoe with a series of training moments to show fans what the holidays are really all about.
Art Director: Ryan Sonderegger
Photographer: Eric Ogden