Lifeproof produces some of the world’s toughest protective smart phone cases. When they came to us for a visual campaign appealing the adventurous segment of their demographic, I envisioned the people wanting to get out and experience all that summer has to offer without worrying about destroying their phones in the process. I developed a visual system to push each product benefit: Dirt proof. Water proof. Shock proof. Life proof.
Photo Credit: Thomas Hoeffgen and Red Bull Photo Archives
Art Director: Ryan Sonderegger
Copywriter: Brian Dunaway