HTC USA | HTC UHOH CAMPAIGN | CAPTURE SUMMER
HTC USA requested a campaign for Summer 2015 to highlight their HTC UH OH program, which replaces a cracked or waterlogged device for free. We utilized social media with a series of posts during June and July using #CaptureSummer and #ThanksUhOh to connect HTC with fans and remind them HTCwould allow them to make the most of the summer by not worrying about their smartphones. Below are a few select concepts of mind that were brought to life with my team at Swift.
LAY ME OUT TO DRY
Social Copy: Rapid: conquered. Adventure: accomplished. Phone: replaced for free. With HTC UH OH Protection, nothing ruins an epic day.
Social Copy: HTC UH OH Protection keeps that unexpected summer break from becoming a huge summer bummer with a free replacement One M9 coming your way.
UH OH UFO
social copy: We want to believe, too. However it happens, HTC UH OH Protection will replace your broken phone for free, no questions asked. Thanks UH OH!
CAPTURE SUMMER TWICE
Social Copy: HTC UH OH Protection: replaces your phone for free if you drop it off a mountain (or something less dramatic).
MISC SUMMER POSTS
In addition to our UhOh campaign, we also created posts under the umbrella of Summer 2015 highlighting the specific benefits of the HTC One M9, ranging from BoomSound speakers to the way the device feels in your hand.
SOUNDS LIKE SUMMER
Social Copy: Light up every night like it's Independence Day and still feel that boom boom BoomSound with the HTC One M9!
Post Copy: BoomSound on the HTC One M9 gets everyone movin'!
BETTER THAN NATURE
Social Copy: Feel the crash of the ocean and remember the perfect beach day with BoomSound on the HTC One M9.
CD: Dominic Orlando
Senior Art Director: Ryan Sonderegger
Copywriter: Will Paugh, Mason West, Hannah Risser-Sperry
Designer/Animator: Francis Kmiecik, Kelly Scheurich, Jessica Harrington
Photographer: Brian Lincoln
Agency: Swift, Portland Oregon