The concept of this campaign was already in action when I joined HTC Global. The campaign had established a visual device telling the hero’s story through the lens of the phone. The #OneMoment platform is a romanticized lifestyle campaign at heart, striving to inspire fans to see their phones as a sidekick for all of life’s special moments, big and small. We were tasked to come up with a series of social posts creating these small windows into the lives of our imagined characters. Here are a few that I, along with my team, conceptualized and created. Please check out HTC on FB and TW to see how well they performed. 

ECD: Ted Zahn
CD: James Robinson
ACD: Russ Meyer
Senior Art Director: Ryan Sonderegger
Designer: Ryan Michael
Photographer: Brian Lincoln / Tim Acock
Agency: Swift, Portland Oregon