In 2014, my team and I pitched a series of retail and print executions to build awareness around training in the off-season for the following sports. Our approach was to catch people off guard, reminding them of their performance side in more common real-world environments.
We explored different sports and type treatments to propose a raw candid "fish out of water" photography style.
In 2015, we saw a similar visual approach released by nike. Hats off to nike for executing a cool concept well.
CD: Jeremy Stabile
Art Director: Ryan Sonderegger
Copy Writer: Jessica Hamilton